Countable – Impact Investee

Countable powers digital communities that inspire participation and purpose-driven action for corporations, non-profits, causes, and political campaigns. 

Countable has helped power the actions of 53 social impact clients, including Patagonia, Starbucks, Pacific Gas & Electric, and the Democratic National Convention Committee. Because of their strong network and community, more than 190 million Countable users have logged 1B+ actions across their platform, including both client implementations and their wholly owned subsidiary,

Countable has also found success engaging challenging demographics. Approximately 70% of Countable’s users are between the ages of 18-34 which is a difficult demographic to reach. Part of this success is due to the various programs that Countable has. 

One such program is the University Program which aims to recruit the help of civic-minded students to teach others about the importance of being involved in our political system. These students serve as a liaison between Countable and the student user demographic, sharing knowledge and gathering feedback.

Countable also works with lawmakers, allowing constituents to identify their lawmakers, communicate their opinions to elected officials, and meaningfully engage with public policy. So far, they have sent over 2 million messages to federal and local lawmakers on behalf of the voters. 

In the words of Wired, “You don’t have to wait for your representatives to adopt anything. All you have to do is sign up and start sending your thoughts to Congress.”